Monthly Archives: February 2012

Do Not Let The Rural Poor Into A Distribution Center For Home Appliances

Posted on by
Reply

Article by hi joiney

Recently, China Consumers Association Released “in 2009 Appliances to the countryside Product use and after-sales Service Status Report “states: farmers have purchased Home Appliances Countryside products Service Rate of 12.6%, that is, every 8 bringing home appliances products in a maintenance situation appeared far above the normal home appliance repairs. (Dec. 10, “Guangzhou Daily”) Now stand, the “distribution market” has not yet formed, but if you do not attach importance to the long run is hard to say. Home appliances to the countryside is a national response to the economic crisis, expanding domestic demand, stimulate consumption and to take an important step. Manufacturers to deliver products to the people at the door and home appliances to the countryside to buy 13% of products are eligible for subsidies is to accelerate rural consumption of the two “wheels.” However, if those “proactive home” products are always some seconds, stimulate consumption, “Wheel” will stop turning, the home appliances to the countryside activities will inevitably be affected. In particular, the rural areas of poor quality home appliances to small office home appliances that will reduce rural areas Sell Amount to obstruct the work of the whole process of home appliances to the countryside; to big to say, government subsidies to encourage farmers to buy “seconds” would create a bad influence in society, so that the public crisis of confidence in the government. Reason, defective appliances openly into the causes of farmers mainly in the regulatory aspects. On the one hand, quality supervision departments to ensure, not the source from the production quality of every piece of home appliances for the future flow of inferior products in the market, “paving the way”; on the other hand, the flow of the business sector in the process of home appliances can not do a good job Second off, eventually causing the problem to fish into the consumer’s home appliances. Then, the Government of the measures taken to combat counterfeit products, home appliances to the countryside is also party to the Pure Land then? First, the quality supervision departments to strengthen supervision of the manufacturer. Increase the intensity of supervision, periodic spot checks on products to rural areas, the implementation of “one vote veto” system, once the appliance quality problems found in rural areas, immediately cancel the eligibility of the enterprise appliances to the countryside, determined to block the source from the production of inferior products from entering market. Second, the business sector to increase the supervision of all sales outlets. On the registration record of all sales outlets, quality sign letters of responsibility, time to time on the network to detect the product quality, identify problems, timely resolution. Third, establish and improve the incentive mechanism. For six consecutive months and the quality problems of the enterprise network with appropriate incentives; inferior products in the company of the cancellation of the qualifications and in accordance with the relevant provisions of the countryside a fine; on quality problems in the network under the responsibility of quality books and business management regulations punishment, continue to trouble the network to be eliminated. Fourth, step up publicity Education, And increase their awareness of home appliances to prevent inferior. Through radio, TV, Paper media and networks, so that farmers learn to distinguish good and bad aspects of the quality of knowledge of home appliances. Learned that as consumer appliances to the countryside driving a marked effect, the State Council will formulate a new rural consumers can benefit more policies to further promote the work of home appliances to the countryside, the future will have more household electrical appliances into rural areas. Therefore, in this situation, but also to improve the quality of the management of home appliances to the countryside, not to let the rural poor into the distribution center for home appliances!

New Chinese Home Appliance Dealer’s Survival And Development

Posted on by
Reply

Article by jekky

With a large home appliance chain, the secondary market intensively, close fight, in three or four fast-growing market, China’s home appliance dealers feel less and less living space, lack of career path. New era, the Chinese home appliance dealers should be how to survive and develop is a serious consideration of every agent is the problem, but for all home appliance manufacturers are most concerned about one of the channels. One, grasp the trend Appliances agents how to reply to the survival and development, we must first distribution channels for China’s development trend of home appliances have a correct understanding of this important strategic choice for the agents. The past two years, the face of major home appliance chain enterprises in China’s rapid development, many home appliances dealer are very pessimistic, some experts predicted, Chinese appliance distribution channels will be dominated by large home appliance chain enterprises. We believe that the future of China’s home appliance distribution channels, neither is the dominance of large chains, a monopoly situation throughout the industry, but also will not return to the pack, and since, tens of thousands of fish head appliance distributors mixed situation. In accordance with the modern retail theory of evolution, the future should be a major home appliance chain enterprises and agents as the core of modern household appliances retail appliance store and join other new home appliance retailers coexisting. This is because the people’s needs are diverse and varied needs of diverse consumer needs and services of the type of service, not a model for dominance. We compared the development of home appliance chain of retail department stores as early as in the past century the development of history, you can see, Wal-Mart, Metro and other large chain stores do not monopolize the entire industry,7-11, brand stores, shopping centers and other New Yetai is booming. The recent rapid development of home appliance chain, thanks to this new type of the forms in the fight against the traditional state-owned department store appliance department, state-run pay of five shopping malls, five stations, and decentralized delivery of backward traditional wholesale and retail enterprises, the current no formation of new competitors, the peak is in development. This does not mean that the rapid development of such Yetai can go on forever. We have seen the development of home appliance chain stores have entered the “wheel of retailing” of places Games: appliance chain stores to wholesale and retail channels compared to conventional low-cost access to retail access to the relative competitive advantage, then As more and more enterprises, more and more luxury decoration, more and more business variety and become increasingly inefficient, increasing the cost of the service is getting worse and will eventually lose their competitive advantage. We see that in the large home appliance chain enterprises in an early stage of market development, many of the traditional air-conditioning shops have closed, but recently, Gome and Suning’s supermarkets around, once again there were many air-conditioned store, which is appliance retail chain of hypermarkets in the cost resulting from the escalation is too large, the efficiency of the reduced inevitable. Therefore, the first appliance dealer will not be present rapid development of home appliance chain stores horror happened, to calm the rapid development of home appliance chain industry as a whole and the impact of the community, and the impact caused by this new development opportunities in order to develop their own long-term business development, effective development strategies.