Article by jekky

< BR> toHome AppliancesReservoir into the cabinet<BR> If one day you open a cupboard in a friend’s house and found lying inside the various wet bulb also braved the dishes, do not worry, this is not a Stephen Chow movie, prank, but Europa mood?? Embedded combination kitchen, put a dishwasher into the cupboard.<BR> This is the deterioration of the economic environment in 2009 after the launch of Siemens in China, a strategic product.Bosch Siemens Home Appliances Group <BR> as president and CEO of China, the German CMM Geilke every week to see the sales statistics. Although the economic crisis long expected, but the actual data is lower than Geilke expectations. “Basically, every week this year, sales are down compared to last year, only a week is the exception.”<BR> This has a 162-year history of the European home appliance brand, to gain a foothold in other foreign appliances in China, itsRefrigeratorMarket share in China is still 14.8%, the highest in the first foreign brand.<BR> Siemens China is to achieve the 2010 goal of 1 trillion yuan ofSellAmount Geilke that, in this inside Bosch Siemens Home Appliances will bear 10% of the task. While in 2008, Siemens home appliances in the Chinese market have double-digit profit and sales growth, but not optimistic about the economic environment in 2009 and 10% of their growth plans for the European home appliance giants have come up with an unusual tactic.<BR> This year in January, joined the Siemens-sponsored by the State CouncilAppliances to the countrysideActivities. Some people may wonder, Siemens home appliances can meet the high rural market? Yes, Siemens to do is high-end products in rural markets. Geilke said home appliances to the countryside in the refrigerator into the rural market is a price limit, the maximum not more than two thousand five hundred dollars.<BR> “Our products offer home appliances to the countryside is 2,190 yuan to 2,490 yuan this range, we do not have 2000 dollars the following products. I think the market is definitely high-end clients we aim at high-end customers that part of. “<BR> Addition to the countryside to bring high-end refrigerators farmer friend, Siemens would also like to bring friends to the city sentiment in Europe?? Kitchen embedded appliances. Embedded kitchen appliances, refers toGas stoves,Refrigerator, Oven,Microwave ovens, Dishwasher, etc., of “hiding” into the whole cabinet, when the kitchen closed to form a whole.<BR> Europa mood for this, Bosch Siemens Home Appliances Sales Executive Director Han gentry project was very optimistic: a post-war Europe, many people into the city, crowded living environment for people on a fully-equipped kitchen and cheap great demand, formed a unified Frankfurt kitchen cabinets. In Europe, half of the appliance business from Siemens embedded appliances, rather than stand-alone appliance. Today, China’s migrant workers are constantly entering the city, the middle class is also growing.<BR> As embedded appliances have been very common in Europe, why not see the embedded home appliances in China, then? Han Shen said that China’s cabinet market because there is no single standard. When the cabinets and appliances in the design of a unified standard before, we can like the same pile of wood, the cabinets and appliances with a casual, cabinets and appliances as a thing to buy.<BR> To promote Europa kitchen mood, March 25, Siemens headquarters in Nanjing, China, spend 4 million yuan to open a store experience. Experience in this store, Siemens home appliances on display in the supermarket do not see the products, mainly embedded appliances. Some strange products, including liquid crystal display withRange hoodYou can watch while cooking instruction slow down the film, while cooking. There are 20 thousand yuan worth of coffee machines.<BR> Michelin’s top chefs Stiller said: “In Europe there is a famous saying, look at the living room, you can know the master’s career and achievement; see the kitchen, before we know the master quality of life.”<BR> When you open the cupboard, you see no dishwasher, but the quality of life master.