Tag Archives: bringing

Xiamen: thousands of high-cost home appliances to the countryside – bringing home appliances, refrig

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Article by jekky

, Mobile, Washing machines, four products can be 13% of sales price received funds to subsidize it! This is the recent news from the Xiamen Municipal Trade Development Bureau. Rural areas, many of the new appliance?21 days out before the colored flags fluttering Commercial Plaza, especially busy. From the country ” Appliances to the countryside “Successful enterprises in this get together, together opened a city,” home appliances to the countryside “project was officially launched in the prologue. At the ceremony site, the successful sale of company representatives in a serious manner,” sales of appliances to rural areas in Fujian Province Service Responsibility “to sign the pledge will be the highest quality and best service, so that farmers buy convenience and must be assured, the real feel of national policies brought tangible benefits and interests. Reporter at the scene that participate in this “home appliances to the countryside” products are also on display together in the next Commercial Square vestibular lined up a dizzying an array of home appliances, according to sales staff that these Many high-quality products are new, is to expand domestic demand and to respond to “home appliances to the countryside” activities specifically designed to prepare, so are some of the characteristics of rural consumption for cost-effective products. It is reported that the national total, including Xiamen Overseas Chinese color TV brands, including 12, 65 refrigerators (freezers) brand, 27 mobile phone brands, 44 brands of washing machines thousands of products in our city, “home appliances to the countryside” campaign appearance. 200 000 households will be subsidized consumer appliances?Reporter on the scene saw the show, participate in “home appliances to the countryside” activities, are familiar to the public’s domestic brand strength, but “home appliances to the countryside” products are extremely affordable price, all with price ceilings, specifically not more than 2 thousand yuan for the color TV, refrigerator no more than 2,500 yuan, the phone does not exceed 1,000 yuan, washing machines does not exceed 2,000 yuan, but does not set minimum prices, if the market price changes, then the rural areas the prices of home appliances will also be reduced. Between now and January 31, 2013, each household subsidies for farmers to purchase products can then apply for subsidy payments to the departments concerned, but not more than 1 set of each type. According to incomplete statistics, the city of about 200,000 households are still yet to turn Africa, is expected that this project will boost the city more than 1.5 billion yuan of household appliances in rural consumption, which the national government will subsidize 200 million yuan to support our city The “home appliances to the countryside” project. Quality appliances and services to rural areas to protect?The vast number of farmers want to buy household appliances to rural areas, these products quality and after-sales service to become their greatest concern. According to the relevant person in charge of relevant departments, which participate in “bringing home appliances” product specific brand and model of the tender by the Ministry of Commerce and the Ministry of Finance, is strictly determined through the state. This is the intangibles also increased household appliances production and circulation enterprises to rural areas the threshold, to some extent to ensure the product quality standard of service. The successful sale of company sales agent network is strictly for the record, the holding power of attorney network and a network can only record a business. Only the record of the network before it is passed, “bringing home appliances Information Management System” upload sales information, farmers can apply for subsidies, objective and fair. In addition, the Working Group will regularly organize inspections on the home appliances home delivery circulation enterprises for farmers, installation, use counseling, home Service, Return, replacement and other services to help farmers buy convenience, with ease, truly feel the convenience of national policy. Successful enterprises in the rural market, branding According to insiders, former home appliance sales in rural areas rely mainly on individual stores, not only selling a limited variety, is also difficult to provide specialized services to businesses. As the “home appliances to the countryside” policy launched in the city and gradually deepen, it will be driving a new magic weapon for rural consumption, the vast rural market also stimulated the successful vendor to provide better service to farmers in order to build brand image.

Appliance sales in early results are expected to keep up over expectations – bringing home appliance

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Article by hi joiney

1 16, the Ministry of Finance said that considering the replacement of some appliances fast, high price volatility factors, the Ministry of Finance has decided to tender some replacement products faster frequency from once a year to twice make products more in tune with market changes to the countryside; addition, the state significantly increased the original nine products of the price ceiling, to allow more products toBringing home appliancesScope of subsidies.

Year approaching, the home appliances to the countryside policies successive adjustments in the consumer electronics market across the country in a while the wind continues to sell well promotion. Relevant agencies that the relevant state policies to stimulate domestic demand led growth, new housesDecorationProduct replacement drive consumer appliances. Sales in the first quarter of 2010 to maintain upward trend in home appliance sales data from a known point of view, all appliances before and after New Year’s Day to maintain upward trend in sales of sub-sectors.

TM toLead to continued good

Since last August began appliances TM to policy, in less than six months has exceeded 17.6 billion in sales. Commerce Appliance TM to management information system data, as of January 14, 2010, home appliances TM to Beijing, Shanghai, Tianjin, Jiangsu,Zhejiang, Shandong, Guangdong and Fuzhou, Changsha, etc. A total of nine pilot provinces and cities in the top-Jiu Jiadian 5.009 million units, sales of five types of new appliances 4.487 million units, sales of 17.67 billion yuan, reached the initial stage of the booking policy effect.

From the data perspective, this year, home appliances TM to significantly accelerated, half of the nearly 100 million Jiujia Dian recovery. Appliance TM to expand consumption, recycling and other aspects to enhance effectiveness of resources has begun to emerge. The policy only greatly promoted the rate of replacement household appliances, expansion of the consumer, but also improved the recovery of sources, people sell Jiujia Dian convenient, centralized recovery of the waste of resources and vigorously promoted the recycling of renewable resources.

Policies frequency blowing warm air, hot sales market

In the last 12 at the end, Zhang Shaochun, Vice Minister of Finance to accept the Chinese Government Network interview, on “the implementation of proactive fiscal policy and further promote the work of home appliances to the countryside” in the scene to interpret and answer questions raised by netizens. January 16, online interview, the users did not answer the concerns, the Ministry of Finance conducted a focused answer.

For home appliances to the countryside in 2010 when the tender, the new product can be available when the problem of the Ministry of Finance said the ministry has increased the price-cap after the product in accordance with standards of the original tender document the nine products The new product is expected in February from the successful tenderer will be listed sales.

Will appear appliances to the countryside for the price of non-household appliances to the countryside than in the same situation of high prices, the Ministry of Finance believes that bringing home appliances products set price ceiling and price evaluation factors into the appliance to the countryside standard criteria. A company can make home appliances to the countryside financial subsidies from the existing subsidies to farmers who buy directly up to the manufacturer, Ministry of Finance explained that if direct subsidies to farmers will be subsidized enterprise, it is difficult to ensure that companies selling prices by subsidies, farmers full enjoyment of state subsidies is difficult.

In response to the Ministry of Finance, while consumers ate reassurance, all supermarkets have also increased shouted, landing the Spring Festival market. It is reported that last week in DongguanStates United StatesNew Year Joy Luck Club, home appliances launched the “open view hi” to promote as a prelude to the Spring Festival. “The Joy Luck Club Chinese New Year open view of happiness, in theServiceQuality and marketing activities will continue the efforts during the New Year, even in the punch of some promotional activities will be more than New Year’s Day. “Dongguan China-related official said the United States. Then, Dongguan, China close ranks with the United States will be the world’s leading appliance manufacturers, fully discounted, let, gift, give consumers real benefits.

SuningElectric also said Hancu coming Suning brought TM to the vendor by the state policy of opportunity for the introduction of state subsidies of 10% of all brands, factory none other 10%, 10% discount Suning triple benefits.

Continued upward trend in the first quarter

Qilu Securities, said demand in 2010 with home appliances based on consumption: the basis of income is the consumer; real estate sales boom for the additional demand for home appliances: real estate climate index continued to rise; in 2009 sales of commercial surge, security in 2010 demand for home appliances with new foundation, the proposed attentionAir conditioningSub-sectors; product updates affect demand for the stock, concerns color the electronics industry.

Appliances “tm” Top-selling Home Appliances In The Tv First – Bringing Home Appliances, Tv

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Since July 2, the Ministry of Finance, the Ministry of Commerce, the seven departments, including Beijing, Shanghai and Guangdong provinces and cities in nine Home Appliances “TM” pilot provinces and cities, full implementation of the appliance “TM” has until early September, the pilot provinces and municipalities were collected Jiu Jiadian 81,299 units Sell 53 164 units of new appliances, including TV Machines to participate in the recovery and sale of tops, “TM” top five categories household appliances.

“TM” TV accounting for nearly 50%
Stores nationwide, according to a “TM” project team responsible person, the consumer feedback from the foot in the market point of view, the pilot provinces and cities in the consumer appliance “TM” degree of participation relatively high, especially in the TV category of the “TM”, the nine provinces and comprehensive research on average accounting for around 50%.

Statistics show that Beijing from August 10 the first to start the home appliances in the country, “TM” has, as at 21 o’clock on the August 15 and 15 home appliance sales business of selling new appliances 2112 Taiwan participating in “TM” in accounting for various types of home appliances up to 46%.

Reporters for the TV “TM” The survey shows that 82.68 percent of users said that the first would be to replace the TV at home, of which 93.92% of the users are more willing to change into flat-panel TV. In this regard, store black general manager, said on TV products into the Chinese market to calculate the year, our country entered the peak of a TV replacement.

42-inch flat panel into a “renewal” mainstream
Data show that 40-inch and larger flat-panel TVs increments are obvious. The reason, on the one hand as the major TV makers continue to pull down 40-inch flat-panel TV market average price, and makes 52 to 55 inches flat panel TV in some areas there was even less than 8,000 yuan, a record low; the other hand, TV in the choice of population change, with replacement, new home Decoration , Married to install the main, people are increasingly demanding audio-visual enjoyment, large-size flat-panel television has become the mainstream consumer market, while 32 to 42 inches and over in large-size flat-panel television space consumption growth will be further enhanced .

LED LCD TV will be sent forces “Super Golden Week”
Reporter learned from the stores, flat panel TV in the country during the festival to domestic TV functionality represented in the high-end flat-panel market to further substantially improve?? TCL’s Internet Tablet, Skyworth’s “Cool On” series , Hisense’s “Blue Media”, Changhong’s “Music Education” and Haier’s “model card” series have their unique selling point of grabbing the attention of consumers function. In the joint venture brands, Samsung, Sharp, Sony continues its double-speed, four speed and other high-tech flat-panel, on the hope to solve tail, blur the issue of consumer groups have greater appeal.

Moreover, Samsung, Sharp, Sony, Hisense, Skyworth and other TV makers of hard line, the LCD TV category in a branch of industry as “the next generation of flat” LED LCD TV also began in the market by the high-end consumers. Li Bin said that although the LED current market price is higher but the country “TM” policy, promote, and coupled with these products relative to the more ordinary flat, thinner, more Environmental protection And more energy-efficient four major advantages in the upcoming Super Golden Week, is expected to exceed three times the market delta.

In addition, Philips, LG, TCL, Haier, Changhong, Konka and other TV manufacturers will also be in the National LED flat panel TV after the launch of its products.

Appliances to the countryside: rural areas not just down to home appliances? – Bringing home applian

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Article by jekky

Zhou Shu said: “Agriculture is no lack of their food, not the workers lack the project, the business must not be treasures, while Choi Kui Yu no less.” The name suggests, the Ministry of Commerce, Ministry of Finance has the main stimulus to promote domestic demand -Home AppliancesThe countryside is undoubtedly coincide “Huo four decision,” the workers, peasants, businessmen Samadhi. However, “Lectures on the benefits, business is business” must not become the policy of home appliances to the countryside to point, not to degenerate into a profit on the farmers, turn pressure in rural areas, “Policy.” Therefore, as a power for the people, profit and people active fiscal policy, the policy of home appliances to the countryside should be a point to meet the 800 million farmers growing material and cultural needs of farmers through financial subsidies to reduce the cost of consumer appliances, to enhance farmers rational (but by no means simple or advances ahead of consumer) consumer awareness, thus promoting the process of building a socialist harmonious new countryside. 140 years ago, Marx in his book “History of Surplus Value Theory” has been critical on clearly pointed out: “(the consumer as necessary to stimulate the production) here, said production and consumption are the same, or The purpose of all production is consumption, or production of all consumer premise, are not useful. “Thus, betting on the home appliances to the countryside, hopes stimulate market demand in rural areas, passed domestic, exports of dual-pressure business mentality is how ignorant, how heartless, how in turn face down. Aside, some provinces in the rural market, rural areas up to 40% of the Engel coefficient, which is still not out of poverty stage; But millions of migrant workers return home and most of them before returning home for the indefinite, the current face of new economic development in rural areas The challenge had radically reduced the evolution of home appliances to the countryside to stimulate domestic demand policy space. Therefore, compared to rural areas as consumer goods, home appliances, the 800 million farmers need agricultural means of production materials and other elements of financial subsidies to the countryside, more need for agricultural production patterns, technology, culture, knowledge and other knowledge factors of production to the countryside. Visible effect is the home appliances to the countryside, farmers friends can more easily buy more affordable home appliances, home appliance industry has long been beneficial to eliminate the prevailing urban-rural dual price system, to break the city is the home appliances market price of basin and the rural market has become Appliance manufacturers prices down prices, price discrimination to grab the traditional pattern of differences in profit. With the policy of promoting home appliances to the countryside, village and township level network construction and improvement of delivery to the village, home appliances, home service become a reality (which is no longer a slogan), then the friends of farmers to purchase household appliances cost money, time, cost, transport costs and spirit, you can greatly reduce the cost of the rural household appliance market, the total delivered value can be enhanced and improved. This is a long-term effects can be seen, not short-term effect of stimulating domestic demand, let alone pass appliance manufacturers want the kind of market pressures demand amplification. I believe that the demonstration effect the policy of home appliances to the countryside, far greater than its economic effect; appliances enlarge the supply of rural areas (over) effect is much greater than domestic demand, stimulate. Therefore, the appliances to the countryside, down more than is should not just household appliances, but the building of a government policy, firm profit, the interests of farmers trinity pilot linkage system. Applause for the home appliances to the countryside, while also coincide for home appliances to the countryside by the “business of workers and peasants” and the spirit of initiative and experience of samadhi applauded! Misunderstanding of home appliances to the countryside so as not the original intention of policy makers, farmers can finally be friends “cheers!” Related News: “Appliances to the countryside,” Beware of “fake electricity to the countryside” Xu Dongsheng: home appliances to the countryside does not have a chance to winning business How can the “home appliances to the countryside,” good?

Healthy home appliance chain in 2009 in return – home appliance chain, bringing home appliances – ho

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Article by hi joiney

Both the external environment or enterprise competition perspective, the home appliance chain after so many years of development, must go through an adjustment period, it seems the time has come to this.

AppliancesAfter years of development chain disorder, in 2009, including under the pressure of the external environment, the development of home appliance chain will not only usher in big changes. Meanwhile, home appliance chain will change the past, “tigers of the division” image, it will have changed their mode of operation, increasing the intensity of cooperation with the manufacturers to seek healthy competition and profit model. The changes contributed to the reasons behind the home appliance chain, is simply the following three elements.

First of all, from the external environment analysis, by the financial crisis, real estate cold, etc., these broader market environment would be the first linked to the core of home appliances, consumer-end store, we can not reach the consumer when the store can not get size and scope, its advantage is weakening, and there is no advantage on any home appliance chain hegemony; Second, through great efforts to promote home appliance chain store, secondary market demand for appliances has reached saturation, while the third and fourth grade market, the mainstream household appliances chain does not have the advantage now, so this is the return home appliance chain benign reason. As a home appliance chain, but lost the advantage of scale and consumers, manufacturers may not be sold on account of.

Secondly, manufacturers of home appliances, home appliance manufacturers in the face of a chain store for the past usurpations, has developed a number of marketing strategies in response. For example, constantly changing in recent years the focus of sales, increase cooperation supermarket efforts to increase cooperation in local stores, etc., to avoid the task of selling the issue in a basket. The author of a well-known kitchen and enterprise survey data analysis, Guangzhou Branch, now the brand’s sales of home appliance chain in the two control about 35%, meaning that every chain store sales of less than 18% contribution rate, so for the brand who admitted that such sales structure, not afraid of any home appliance chain stores, enough to compete with them and met the terms of cooperation unreasonable, even lead to dismantling are not afraid, because in other channels can quickly make up. Second, the state-drivenBringing home appliancesThe policies also allow manufacturers sales structure was once again changed to strengthen and three, four markets in the traditional stores, local department stores, supermarkets, cooperation, home appliance manufacturers in 2009 to become the major channel strategy, although the appliance chain also has the advantage of brand building, but now most of the chain into the home appliance manufacturer, had to have run this process, but the scale of profits and brand development is fundamental. So when the advantages of home appliance chain like crab legs, like a foot had been cut off, the home appliance chain no longer claws, they must return to the healthy competition.

Competition from the enterprise point of view the final analysis, home appliance chain after so many years of rapid development, its bound to go through a period of adjustment, such as its talent pool, management, etc., should be adjusted and a new sort. Such as the recent optimization of the terminal appliance store chain, closing some unqualified terminal store, this is a return to positive expression; together with Best Buy foreign brands to enter the China M & A five-star general trend, it will become a powerful home appliance chain competitors There Carrefour, Wal-Mart, RT-Mart super-system business processes, etc., as well as online shopping,TVThe rise of shopping, home appliance chain does not change the past, such as home appliance manufacturer in the set of “tigers” image, does not change the past, the cost charged by profit model, and its survival and development are faced with challenges.

Summary, in 2009 motivated by internal and external environment, home appliance chain is bound to face a new revolution, the revolution’s focus is to return to healthy competition!