Tag Archives: Channel

Home appliance chain channel: active reflection of the “driving force” – appliances, chain

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Article by hi joiney

U.S. home appliance home appliance giant Qiju Guo Forum, Talk about the dream of home appliances power.

 

Has been fierce competitors, but now they shoot straight and sat down the other side of the forum, initiated from a win-win cooperation; accustomed to the Happy Valley enclosure expansion appliance chain, began to take the initiative to the relevant store, the first adjustment business model. Chinese home appliance chain enterprises in a few years of frenzied expansion, began examining his own, greater and faster development for the next step to find motivation.

The initiative to adjust to gain the initiative

Abandoned the previous competition, “dominate” principle, on April 2, in the “2006 Global GOME Appliance Forum”, Suning Appliance Group President Sun Weimin, president of Yongle Chen Xiao, Dazhong Medium Electric Co., Ltd. President Da giant home appliance chain scene, so many of the industry by surprise. Relationship with the past, manufacturers, peer competition and other issues, “conceited” attitude very different, This time giant home appliance chain, said to be active with their peers, manufacturing “win-win cooperation.” In the peer competition, Suning CEO Sun Weimin call, “to use words not militant fight,” “should go hand in hand non-aligned”; Dazhong Electric Appliance Co., Ltd. President Da-Zhong Zhang also said that use words are not resorting to violence, to be out between businesses Do not fight infighting. Manufacturers in the contradictory relationship has always been a strong position, President Huang Guangyu of GOME Electrical Appliances Group, said the appliance industry and retail are an inseparable whole, should be competing relationship with good customers service.

And the National United States show good competitors, large and medium electrical After years of frenzied enclosure movement, the recently closed Beijing field corner store, I shop and Chi Kung Chao bridge shop three stores. Dazhong Electric believes that with the surge in electrical product categories, spread in all corners of the city will gradually lose their appeal for small stores, while fast pace of life of urban people they can not detour to buy household electrical appliances, regional flagship store will be the One shop-effective choice for the best. Therefore, the closure of small stores do not meet the standard, both large and medium of active choice, it will be a future period of time the inevitable choice appliance chain enterprises.

Meanwhile, the triple Group, has recently launched a new circulation mode of operation “regional duplication” in order to restructure the industry a competitive advantage. Under the new mode of operation, the process of regional expansion Sanlian Group will have changed the practice of single-copy shop, but the company’s flagship store, outlets, network stores and franchise stores, as a whole to the new area. This new model not only can each store competing between the shift from a single competition, and get local government support, strengthened the company against market risks.

Industry has entered a period of adjustment

Various home appliance chain enterprises concern behind the move is to a certain stage of development of the industry Reflections. This time to adjust and explore the home appliance chain enterprises will set new targets, seeking to lay the foundation for more development space.

Industry believes that Gome This time the past few days, “despot,” to take the initiative competitors and manufacturers, on the one hand because of the manufacturing sector, the problems between retailers do need to work together to solve the entire industry; the other hand, does not rule out the hope the industry by creating a harmonious environment for themselves and better development. Gome Huang Guangyu, president, said at present there is no logic between the home appliances industry peer competition has become cut-throat competition, competition has become internal friction and affect the business excellence, or reduce costs. In sit tight in the home appliance chain enterprises “boss” of the location, home appliance chain Gome naturally do not want the vicious competition among peer companies, contradictory relationship between firms affect the entire household appliances industry, thereby affecting their own interests and future.

Coincidentally, medium and large electrical appliances shop off the decision, but also an adjustment based on future strategy. After several years of frenzied expansion appliance chain enterprises already have a certain scale advantages. However, as competition intensifies, “diseconomies of scale” is currently the face of various electrical appliances chain challenges. So far, the development of the history of home appliance chain store area is growing, electrical types are continuously enriched history. However, as mobile phones, computers, digital home appliances and other products enter the stores, combined with experiential purchase became popular, the original rush occupy thousands of square meters of business area on the looks bloated, and so some of the 10,000 square meters, or even million square meters of large shops began to appear.

Who should adjust, whoever will take initiative. “Dazhong Electronics, said in 2006 is not only the adjustment of medium and large electrical appliances store, and also of the Chinese home appliance chain store adjustment years. In large and medium electrical view, essence, this adjustment is not the absolute quantity of stores to adjust, but the development process in high-speed, chain stores owned enterprises in the area of operations and business types, and the convenience of shopping on the needs of modern appliances to make the needs of consumers change. Therefore, medium and large electrical appliances store in 2006, includes not only the adjustment program to sort out on the regional distribution of stores, including the “next generation of electronics stores,” the building.

Channel change: home appliances, “rural areas” after the changes are at – home appliances

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Article by hi joiney

For the booming market, the rural household appliances, household appliances to the countryside to solve problems is limited, perhaps, with “countryside” to promote the channel to further improve the rural household appliance market is the real meaning.

Channel change: home appliances, “rural areas” after

According to report, for “home appliances to the countryside” policy to bring the rural household appliance market changes, so that can really promote the rural countryside home appliances home appliance market and channels of prosperity, a lecture entitled “China’s rural home appliances to the countryside cum Appliance Market Development and Innovation Forum “forum will take place April 17 at the Shanghai Everbright International Hotel.

This with the 2008 Chinese Household Appliance Expo (visit) over the same period will focus on holding the forum will discuss national fiscal policy to promote domestic demand and the significance of the rural market construction; analysis of the characteristics of the rural consumer market appliances; discuss appliances for the countryside production and distribution system development strategies; forum will also highlight “the pilot home appliances to the countryside,” the progress of work and policy implications.

Win outside the voices of doubt

At the farmers level, “home appliances to the countryside” is undoubtedly an effective move to benefit farmers, farmers are expected to be a real benefit; at government level, farmers subsidies to buy household appliances, not only highlight the government’s concern for farmers, but also to transfer export capacity, better pull a huge rural consumption, “carriage” to promote sustainable rapid growth. And home appliances to the countryside policy implementation three months, successful manufacturers are also very productive: According to statistics, three months down, break all the successful sales of thousands of Taiwanese companies, individual manufacturers add up the three varieties of more than 25 million units sold above.

Fact that such a win-win initiative, there were some doubts as the voice of, say, fair competition and the commercial farmers the right to free choice of home appliances and so on. Then, in the upcoming second round of the policy will not effectively prevent these problems, “home appliances to the countryside” project how will the next step layout?

It is understood that the “bringing home appliances & China market development and innovation of the rural household appliances Forum”, from the Ministry of Commerce, the Director of General Affairs Department of Zhengshu Wei, the State Council Development Research Center of Market Economy Institute deputy director Wang Wei will address these issues keynote presentations, detailed interpretation of national policy to promote the rural consumer market, introducing “Thousands of Villages and Rural Market Project” and “appliances to the countryside,” the pilot situation and next steps.

Channel changes are then

As some of the “home appliances to the countryside” critical and suspicious of people have pointed out, home appliances to the countryside is not a solution the problem of rural household appliance market and prosperity “panacea”, but at least it is a push additives. In fact, the booming market, the rural household appliances, household appliances to the countryside to solve problems is limited, perhaps, with “countryside” to promote the channel to further improve the rural household appliance market is the real meaning.

Household appliances in a long-standing confusion in the market channel.

Last century, the traditional home appliances in China, facing difficult channel conditions, the main chain of hypermarkets in new sales channel model is beginning to flourish in the city and made rapid development, but in rural areas, the channel became confused, quality uneven channel business, with some second and third line brands and brand sporadic form of the rural household appliance market, the landscape for decades. As the channel is not perfect, directly led to most of the quality and low price of brand-name home appliances can not really sent to the farmers.

This situation is expected to be changed recently.

It is understood that, due to the opportunities of home appliances to the countryside, China’s home appliance industry brands have pledged to “ride to the countryside to spread the network to rural areas and going.” This is the “Rural household appliances market development and innovation forum”, there will be entrepreneurs, senior vice president of Haier Group, Zhou Yunjie, vice president of Little Swan Company Limited will focus people compare our first-line consumer electronics market and the three cities, four-lane urban and rural household appliances market differences, and in accordance with its own characteristics and business strategy, proposed to better improve the three, four-way urban and rural marketing channels and methods.