Xiamen: thousands of high-cost home appliances to the countryside – bringing home appliances, refrig

Article by jekky

, Mobile, Washing machines, four products can be 13% of sales price received funds to subsidize it! This is the recent news from the Xiamen Municipal Trade Development Bureau. Rural areas, many of the new appliance?21 days out before the colored flags fluttering Commercial Plaza, especially busy. From the country ” Appliances to the countryside “Successful enterprises in this get together, together opened a city,” home appliances to the countryside “project was officially launched in the prologue. At the ceremony site, the successful sale of company representatives in a serious manner,” sales of appliances to rural areas in Fujian Province Service Responsibility “to sign the pledge will be the highest quality and best service, so that farmers buy convenience and must be assured, the real feel of national policies brought tangible benefits and interests. Reporter at the scene that participate in this “home appliances to the countryside” products are also on display together in the next Commercial Square vestibular lined up a dizzying an array of home appliances, according to sales staff that these Many high-quality products are new, is to expand domestic demand and to respond to “home appliances to the countryside” activities specifically designed to prepare, so are some of the characteristics of rural consumption for cost-effective products. It is reported that the national total, including Xiamen Overseas Chinese color TV brands, including 12, 65 refrigerators (freezers) brand, 27 mobile phone brands, 44 brands of washing machines thousands of products in our city, “home appliances to the countryside” campaign appearance. 200 000 households will be subsidized consumer appliances?Reporter on the scene saw the show, participate in “home appliances to the countryside” activities, are familiar to the public’s domestic brand strength, but “home appliances to the countryside” products are extremely affordable price, all with price ceilings, specifically not more than 2 thousand yuan for the color TV, refrigerator no more than 2,500 yuan, the phone does not exceed 1,000 yuan, washing machines does not exceed 2,000 yuan, but does not set minimum prices, if the market price changes, then the rural areas the prices of home appliances will also be reduced. Between now and January 31, 2013, each household subsidies for farmers to purchase products can then apply for subsidy payments to the departments concerned, but not more than 1 set of each type. According to incomplete statistics, the city of about 200,000 households are still yet to turn Africa, is expected that this project will boost the city more than 1.5 billion yuan of household appliances in rural consumption, which the national government will subsidize 200 million yuan to support our city The “home appliances to the countryside” project. Quality appliances and services to rural areas to protect?The vast number of farmers want to buy household appliances to rural areas, these products quality and after-sales service to become their greatest concern. According to the relevant person in charge of relevant departments, which participate in “bringing home appliances” product specific brand and model of the tender by the Ministry of Commerce and the Ministry of Finance, is strictly determined through the state. This is the intangibles also increased household appliances production and circulation enterprises to rural areas the threshold, to some extent to ensure the product quality standard of service. The successful sale of company sales agent network is strictly for the record, the holding power of attorney network and a network can only record a business. Only the record of the network before it is passed, “bringing home appliances Information Management System” upload sales information, farmers can apply for subsidies, objective and fair. In addition, the Working Group will regularly organize inspections on the home appliances home delivery circulation enterprises for farmers, installation, use counseling, home Service, Return, replacement and other services to help farmers buy convenience, with ease, truly feel the convenience of national policy. Successful enterprises in the rural market, branding According to insiders, former home appliance sales in rural areas rely mainly on individual stores, not only selling a limited variety, is also difficult to provide specialized services to businesses. As the “home appliances to the countryside” policy launched in the city and gradually deepen, it will be driving a new magic weapon for rural consumption, the vast rural market also stimulated the successful vendor to provide better service to farmers in order to build brand image.

Appliances to the countryside: rural areas not just down to home appliances? – Bringing home applian

Article by jekky

Zhou Shu said: “Agriculture is no lack of their food, not the workers lack the project, the business must not be treasures, while Choi Kui Yu no less.” The name suggests, the Ministry of Commerce, Ministry of Finance has the main stimulus to promote domestic demand -Home AppliancesThe countryside is undoubtedly coincide “Huo four decision,” the workers, peasants, businessmen Samadhi. However, “Lectures on the benefits, business is business” must not become the policy of home appliances to the countryside to point, not to degenerate into a profit on the farmers, turn pressure in rural areas, “Policy.” Therefore, as a power for the people, profit and people active fiscal policy, the policy of home appliances to the countryside should be a point to meet the 800 million farmers growing material and cultural needs of farmers through financial subsidies to reduce the cost of consumer appliances, to enhance farmers rational (but by no means simple or advances ahead of consumer) consumer awareness, thus promoting the process of building a socialist harmonious new countryside. 140 years ago, Marx in his book “History of Surplus Value Theory” has been critical on clearly pointed out: “(the consumer as necessary to stimulate the production) here, said production and consumption are the same, or The purpose of all production is consumption, or production of all consumer premise, are not useful. “Thus, betting on the home appliances to the countryside, hopes stimulate market demand in rural areas, passed domestic, exports of dual-pressure business mentality is how ignorant, how heartless, how in turn face down. Aside, some provinces in the rural market, rural areas up to 40% of the Engel coefficient, which is still not out of poverty stage; But millions of migrant workers return home and most of them before returning home for the indefinite, the current face of new economic development in rural areas The challenge had radically reduced the evolution of home appliances to the countryside to stimulate domestic demand policy space. Therefore, compared to rural areas as consumer goods, home appliances, the 800 million farmers need agricultural means of production materials and other elements of financial subsidies to the countryside, more need for agricultural production patterns, technology, culture, knowledge and other knowledge factors of production to the countryside. Visible effect is the home appliances to the countryside, farmers friends can more easily buy more affordable home appliances, home appliance industry has long been beneficial to eliminate the prevailing urban-rural dual price system, to break the city is the home appliances market price of basin and the rural market has become Appliance manufacturers prices down prices, price discrimination to grab the traditional pattern of differences in profit. With the policy of promoting home appliances to the countryside, village and township level network construction and improvement of delivery to the village, home appliances, home service become a reality (which is no longer a slogan), then the friends of farmers to purchase household appliances cost money, time, cost, transport costs and spirit, you can greatly reduce the cost of the rural household appliance market, the total delivered value can be enhanced and improved. This is a long-term effects can be seen, not short-term effect of stimulating domestic demand, let alone pass appliance manufacturers want the kind of market pressures demand amplification. I believe that the demonstration effect the policy of home appliances to the countryside, far greater than its economic effect; appliances enlarge the supply of rural areas (over) effect is much greater than domestic demand, stimulate. Therefore, the appliances to the countryside, down more than is should not just household appliances, but the building of a government policy, firm profit, the interests of farmers trinity pilot linkage system. Applause for the home appliances to the countryside, while also coincide for home appliances to the countryside by the “business of workers and peasants” and the spirit of initiative and experience of samadhi applauded! Misunderstanding of home appliances to the countryside so as not the original intention of policy makers, farmers can finally be friends “cheers!” Related News: “Appliances to the countryside,” Beware of “fake electricity to the countryside” Xu Dongsheng: home appliances to the countryside does not have a chance to winning business How can the “home appliances to the countryside,” good?

Appliances to the countryside Selling Well Yichun sales amounted to 214 million yuan – home applianc

Article by hi joiney

” Bringing home appliances “CPC Central Committee and State Council to actively cope with the international financial crisis, invigorate circulation, expanding domestic demand an important decision, a farmer may benefit, business must market, government benefit farmers more popular works. The city since the end of February start” home appliances the countryside “since the work in the support and efforts of all parties concerned, the” home appliances to the countryside “designated goods

Sell Hot, as of August 10, the city’s total record sales of 936 outlets, total sales of all kinds of home appliances to the countryside Products 100 644 sets (Department), sales amounted to 214 million yuan, ranking first in the city with districts across the province.

Farmers: “appliances to the countryside” Let’s save moneyThis year in June, Wanzai County, shangxingzhen Lake Source villagers Zhong Weiming Xiqianxinju village 16 group. After doing a new house, in the hands of little money, he did not intend to new household appliances. Zhong Weiming many friends and relatives around to buy a “home appliances to the countryside,” the goods, they are subsidized by the state that is very cost-effective, Zhong Weiming finally sit still. He came to town the “home appliances to the countryside” for the record sales outlets through a lot of understanding and comparison, that “bringing home appliances” can do the electrical cost. He after finding a

Environmental protection Energy, as long as three days once the three electric refrigerator, priced 2,499 yuan, while the other is not “home appliances to the countryside” designated goods of the same type of refrigerator should be more than 3300 yuan. After a reflection and choice, Zhong Weiming bought a refrigerator,

Air conditioning, Color TV and washing machine 4 “appliances to the countryside” designated goods, the scene subsidized 1,050 yuan, 7,027 yuan actually spent only. When asked why the time to buy it so much, Zhong Weiming said with a smile, save money, ah, anyway, even after buying.

8 14, Yuanzhou Jinrui villagers Tang Guiying Zhenxi Zhongxi Village Aunt in town, “home appliances to the countryside” for the record sales outlets buy a

Refrigerator. Tom Boyle said: “The standard of living now, and hands have the money, and they met the party and the government’s good policies, there are subsidies for farmers to buy household appliances. As I bought a refrigerator would have to be 2070 yuan, if the subsidized as long as 800 yuan, 270 yuan saved. “Aunt Tom also told reporters that she bought in the village as” home appliances to the countryside “products farmers a lot of people. Only in June and July this year, two months, village farmers on the purchase of more than 30 refrigerators.

According to statistics, as of August 10, the city’s “home appliances to the countryside” designated goods sales reached 214 million yuan, 13% of the national subsidy standard, so that farmers in our city saved a total of 31.2 million yuan.

Besides savings in the hands of rich farmers is “home appliances to the countryside” in Yichun important reason for the market. According to sample survey of rural households, rural residents in the city in 2008 4682.92 yuan per capita net income, income 569.46 yuan, an increase of 13.84%.

Vendor: “appliances to the countryside” Let’s have a lifeBy the financial crisis, the city was once home appliance sales cold snap. Siping City Cheng Weihua appliances Yichun center manager told reporters that second half of 2008, the market downturn, the carrying amount of loss. For losses, the company invested more than 10 million do

Advertisement Publicity, but to no avail. This year in February, the province launched the “home appliances to the countryside”, Siping be the guiding point of sale. In March, the store’s sales rebounded. Compared with the same period last year, sales increased by 29%, where “appliances to the countryside” products account for more than 6 percent, “home appliances to the countryside” to the marketing firm has brought to life.

10000 contains three rejuvenating power of electrical appliancesBoss Pan Jixiang have to do better in the first home appliance business, he is also a minor celebrity in the local shop. Affected by the financial crisis last year, a year before the turnover of 400 thousand yuan, less than half of previous years. Real situation is not so thick Pan boss, or even have to switch plans. At this point, “home appliances to the countryside” to the Pan boss offers hope, after all he started out from the household appliances industry, there is still reluctant to switch. Some effort, containing 3 million into rejuvenating power electrical “appliances to the countryside” for the record sales outlets. Since then, Pan boss’s business is booming. As of August 10, the store’s sales of 90 million, of which “home appliances to the countryside” products sales of 70 million yuan.

“Appliances to the countryside” – financial subsidies to whom in the end? – Home appliance

Article by jekky

Ministry of Finance and the Ministry of Commerce announced on 22 to expand rural consumption ” Home Appliances The countryside “will take place in Shandong, Henan and Sichuan provinces took the lead pilot. Provinces farmers will be able to buy products for rural markets limit household appliances, but also from the finance department to apply for” home appliances to the countryside “subsidy. (In December 23 “Beijing Times”), this news immediately aroused public outcry. because the sighted see the answer, so-called “home appliances to the countryside” is nothing but government and industry together in one appliance, “product promotion” only. With “home appliances to the countryside,” the name of rural consumer market, stimulating rural consumption, although looks not beyond the scope of the market, but the actual result of government departments involved and the use of fiscal policy, they still plan to bring the administrative and brand, its obvious drawbacks. First of all, a waste of resources. Since the appliance industry, investment, exports, subject to a number of objective factors which have to slow down, then another home appliances specifically tailored for farmers, whether raw materials, or product design and manufacture of the various links on the specific need to spend a lot of manpower and resources and investment. These specially tailored for the rural poor sales of home appliances in the future once, or no longer meet the rural market, inevitably lead to new waste. Followed by “bringing home appliances,” financial subsidy is “well-off subsidy.” Rural affordable TV , Refrigerator And Mobile Families are generally wealthy households, the implementation of financial subsidies to these wealthy households are up in the wrong place. Moreover, the “home appliances to the countryside” subsidies may be the “earmarking,” but I think that the limited financial resources should be used in “blade” on. Farmers now need “subsidy” is precisely such as health care, their children to school and pension insurance, as well as fertilizer, seed and other agricultural products instead of buying appliances. “Three rural issues” really solved, farmers pockets bulging, and the city they would like people to buy equity in the home appliance market. Third, the “ulterior motives.” “Appliances to the countryside” subsidies appear to support and benefit agriculture measures, but the real purpose and motivation is not here. Ministry of Finance Deputy Director Zeng economic construction safety gave away the “secret”?? Home appliances become an important source of trade surplus, the resulting products for the Chinese home appliance frequent trade friction. Implementation of the “home appliances to the countryside”, can transfer export capacity, reduce the trade surplus and trade frictions, but also digest appliance industry excess capacity, reversing the general downward trend of corporate benefit … … It is true that the implementation of the Ministry of Finance and the Ministry of Commerce, “home appliances to the countryside” The intention is to “serve two purposes,” but this “ulterior motives” of the subsidies make farmers feel that they have become a “big dump” of the object. In addition, the Ministry of Finance, Ministry of Commerce, although the identification of an agreement with the successful enterprise, to ensure not to out products to the rural backward. May we all know, home appliances brand, model different from the quality of materials used is different, resulting in significant price differences. “Appliances to the countryside” successful production of “countryside home appliances,” although it may be a qualified product, but they are in rural areas, “custom” of these home appliances how the quality of the materials used? Products, the actual price fair? It is difficult to have a defined standard. So people have reason to suspect that this part of the financial subsidy of 13% will not be repeated, “fleece” the trick? Current government and cultural enterprises to “culture to rural areas,” Gao De spectacular, but it seems that did not last long, because the growing cultural and arts market, the interests of the lever restricted “show” impulses. “Appliances to the countryside,” the pilot can also be seen as another government departments and enterprises, “marriage”, then this fate will happen? People may wish to wait and see.