Tag Archives: financial

Financial crisis of European-style redemption of Siemens home appliances – Bosch, Siemens, home appl

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Article by jekky

< BR> toHome AppliancesReservoir into the cabinet<BR> If one day you open a cupboard in a friend’s house and found lying inside the various wet bulb also braved the dishes, do not worry, this is not a Stephen Chow movie, prank, but Europa mood?? Embedded combination kitchen, put a dishwasher into the cupboard.<BR> This is the deterioration of the economic environment in 2009 after the launch of Siemens in China, a strategic product.Bosch Siemens Home Appliances Group <BR> as president and CEO of China, the German CMM Geilke every week to see the sales statistics. Although the economic crisis long expected, but the actual data is lower than Geilke expectations. “Basically, every week this year, sales are down compared to last year, only a week is the exception.”<BR> This has a 162-year history of the European home appliance brand, to gain a foothold in other foreign appliances in China, itsRefrigeratorMarket share in China is still 14.8%, the highest in the first foreign brand.<BR> Siemens China is to achieve the 2010 goal of 1 trillion yuan ofSellAmount Geilke that, in this inside Bosch Siemens Home Appliances will bear 10% of the task. While in 2008, Siemens home appliances in the Chinese market have double-digit profit and sales growth, but not optimistic about the economic environment in 2009 and 10% of their growth plans for the European home appliance giants have come up with an unusual tactic.<BR> This year in January, joined the Siemens-sponsored by the State CouncilAppliances to the countrysideActivities. Some people may wonder, Siemens home appliances can meet the high rural market? Yes, Siemens to do is high-end products in rural markets. Geilke said home appliances to the countryside in the refrigerator into the rural market is a price limit, the maximum not more than two thousand five hundred dollars.<BR> “Our products offer home appliances to the countryside is 2,190 yuan to 2,490 yuan this range, we do not have 2000 dollars the following products. I think the market is definitely high-end clients we aim at high-end customers that part of. “<BR> Addition to the countryside to bring high-end refrigerators farmer friend, Siemens would also like to bring friends to the city sentiment in Europe?? Kitchen embedded appliances. Embedded kitchen appliances, refers toGas stoves,Refrigerator, Oven,Microwave ovens, Dishwasher, etc., of “hiding” into the whole cabinet, when the kitchen closed to form a whole.<BR> Europa mood for this, Bosch Siemens Home Appliances Sales Executive Director Han gentry project was very optimistic: a post-war Europe, many people into the city, crowded living environment for people on a fully-equipped kitchen and cheap great demand, formed a unified Frankfurt kitchen cabinets. In Europe, half of the appliance business from Siemens embedded appliances, rather than stand-alone appliance. Today, China’s migrant workers are constantly entering the city, the middle class is also growing.<BR> As embedded appliances have been very common in Europe, why not see the embedded home appliances in China, then? Han Shen said that China’s cabinet market because there is no single standard. When the cabinets and appliances in the design of a unified standard before, we can like the same pile of wood, the cabinets and appliances with a casual, cabinets and appliances as a thing to buy.<BR> To promote Europa kitchen mood, March 25, Siemens headquarters in Nanjing, China, spend 4 million yuan to open a store experience. Experience in this store, Siemens home appliances on display in the supermarket do not see the products, mainly embedded appliances. Some strange products, including liquid crystal display withRange hoodYou can watch while cooking instruction slow down the film, while cooking. There are 20 thousand yuan worth of coffee machines.<BR> Michelin’s top chefs Stiller said: “In Europe there is a famous saying, look at the living room, you can know the master’s career and achievement; see the kitchen, before we know the master quality of life.”<BR> When you open the cupboard, you see no dishwasher, but the quality of life master.

“Appliances to the countryside” – financial subsidies to whom in the end? – Home appliance

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Article by jekky

Ministry of Finance and the Ministry of Commerce announced on 22 to expand rural consumption ” Home Appliances The countryside “will take place in Shandong, Henan and Sichuan provinces took the lead pilot. Provinces farmers will be able to buy products for rural markets limit household appliances, but also from the finance department to apply for” home appliances to the countryside “subsidy. (In December 23 “Beijing Times”), this news immediately aroused public outcry. because the sighted see the answer, so-called “home appliances to the countryside” is nothing but government and industry together in one appliance, “product promotion” only. With “home appliances to the countryside,” the name of rural consumer market, stimulating rural consumption, although looks not beyond the scope of the market, but the actual result of government departments involved and the use of fiscal policy, they still plan to bring the administrative and brand, its obvious drawbacks. First of all, a waste of resources. Since the appliance industry, investment, exports, subject to a number of objective factors which have to slow down, then another home appliances specifically tailored for farmers, whether raw materials, or product design and manufacture of the various links on the specific need to spend a lot of manpower and resources and investment. These specially tailored for the rural poor sales of home appliances in the future once, or no longer meet the rural market, inevitably lead to new waste. Followed by “bringing home appliances,” financial subsidy is “well-off subsidy.” Rural affordable TV , Refrigerator And Mobile Families are generally wealthy households, the implementation of financial subsidies to these wealthy households are up in the wrong place. Moreover, the “home appliances to the countryside” subsidies may be the “earmarking,” but I think that the limited financial resources should be used in “blade” on. Farmers now need “subsidy” is precisely such as health care, their children to school and pension insurance, as well as fertilizer, seed and other agricultural products instead of buying appliances. “Three rural issues” really solved, farmers pockets bulging, and the city they would like people to buy equity in the home appliance market. Third, the “ulterior motives.” “Appliances to the countryside” subsidies appear to support and benefit agriculture measures, but the real purpose and motivation is not here. Ministry of Finance Deputy Director Zeng economic construction safety gave away the “secret”?? Home appliances become an important source of trade surplus, the resulting products for the Chinese home appliance frequent trade friction. Implementation of the “home appliances to the countryside”, can transfer export capacity, reduce the trade surplus and trade frictions, but also digest appliance industry excess capacity, reversing the general downward trend of corporate benefit … … It is true that the implementation of the Ministry of Finance and the Ministry of Commerce, “home appliances to the countryside” The intention is to “serve two purposes,” but this “ulterior motives” of the subsidies make farmers feel that they have become a “big dump” of the object. In addition, the Ministry of Finance, Ministry of Commerce, although the identification of an agreement with the successful enterprise, to ensure not to out products to the rural backward. May we all know, home appliances brand, model different from the quality of materials used is different, resulting in significant price differences. “Appliances to the countryside” successful production of “countryside home appliances,” although it may be a qualified product, but they are in rural areas, “custom” of these home appliances how the quality of the materials used? Products, the actual price fair? It is difficult to have a defined standard. So people have reason to suspect that this part of the financial subsidy of 13% will not be repeated, “fleece” the trick? Current government and cultural enterprises to “culture to rural areas,” Gao De spectacular, but it seems that did not last long, because the growing cultural and arts market, the interests of the lever restricted “show” impulses. “Appliances to the countryside,” the pilot can also be seen as another government departments and enterprises, “marriage”, then this fate will happen? People may wish to wait and see.