Tag Archives: Guangdong

Xie Desheng: Guangdong Home Appliance Export Recovery Soon – Fair Small Appliances, Home Appliances

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news: Members of appliance friends Good morning, welcome to to the Third China

Small appliances

Fair’s live scene, the fair is home from the HC network, Sohu, People in the national grid co-organized, and now come to live among us this is Xie Desheng

Guangdong

Province Chamber of Commerce executive vice president of home appliances, and the Secretary-General Xie Desheng. When the first two exhibition we have communicated with you on this show some of the exhibitors of the situation, you after this tour, you find the show in 2010 and in 2009 the show What is the difference?

Xie Desheng: I think we have two main characteristics of this exhibition, one is the active participation of SMEs in high level to reflect our shows, Guangdong small household appliances, small household appliances and even our country in recent years, technological innovations, new performance. We see many new products on site than the previous show great progress.

Reporter: Do you think the spirit of state enterprises, or that they reflected the confidence before, What is the difference?

Xie Desheng: The show I am very glad to read First, we participating dealers are serious buyers to the exhibition is also very active and very popular.

Reporter: Just now, we interviewed

Zhongshan

Vice Mayor of Zhongshan, when he spoke of the home appliance industry, it played a supporting role in home appliances, and one is finished it may be to have a research and development and trade center, you as Guangdong Household Electrical Appliances Chamber of Commerce, how do you view this situation, Zhongshan ?

Xie Desheng: We Zhongshan this place, especially the yellow garden was originally the base for supporting household appliances, they take the innovation over the years the road, take the road of innovation has been a unique advantage. Many new technologies are developed here, Zhongshan has been processed from the original OEM production base with others, are now independent innovation. For example speaking, our original

Range hood

, A few thousand dollars, we use new materials, the same level of range hoods in our Zhongshan 2 can be purchased over 1000 dollars. Entrepreneurs mainly to focus on independent R & D, the last two years has done quite well.

Reporter: Zhongshan City, its home appliance business innovation is when it started, with the former situation there is much improvement?

Xie Desheng: that our household electrical appliance enterprises in Zhongshan were medium and small enterprises, which were previously made to OEM manufacturers, to a foreign country OEM, their ability of independent innovation not play. In addition, they take particular attention to their own corporate brand building of roads, because the focus on brand innovation, but also special emphasis on product innovation, product development innovation with technology, and there is great progress compared to before.

Reporter: Guangdong itself is a global manufacturing base for home appliances, do you think the global manufacturing base in Zhongshan, what kind of role play, it will take the road of what would be better?

Xie Desheng: Guangdong home appliance industry, we promote our city to become the world’s manufacturing center from the original machining center with a research and development center, we propose to develop new products in the top of relentless efforts, the product innovation in a big fuss, to raw material to explore bold innovation. Guangdong last year, because we adhere to independent innovation, to do their own brand, we successfully deal with the province last year

Financial

The impact of crisis on our, the national home appliances to the countryside, trade-policy of stimulating domestic demand such as Guangdong home appliance industry, including last year’s revenue, Zhongshan City, is a historical level. Few number of terms, our exports last year, 9 months in a row, Guangdong exports decline, the decrease is very serious, encountered unprecedented difficulties. However, we started from last August, he was optimistic about the world’s buyers of Chinese home appliances, home appliances, especially promising Guangdong, exports recover quickly. So far, the best are a record level of change for 8 consecutive months of decline in exports of a serious situation. On the domestic market is concerned, last April of our appliances have been the first to recover, on the terms of these factors, we do not put forward with the Guangdong province to do household appliances, household appliances to do the province.

Six key words “punctuate” the Guangdong home appliance market spending power – appliances

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Article by hi joiney

< BR> This year, the rebound in economic environment The trend, industrial upgrading and expanding domestic demand is becoming a great first half of Guangdong pulling power consumption appliances. Among them, the capacity to upgrade to flat-panel TV industry upgrading and phasing out energy-intensive air conditioning, marked expansion of domestic demand Zeyi bringing home appliances, energy subsidies, trade-in incentives for the stance and other countries.<BR> This year, the economic environment in the trend of warming up, industrial upgrading and expanding domestic demand has become the first half of theGuangdongGreat pulling power consumption appliances. Among them, the capacity to upgrade to flat-panel TV industry upgrading and phasing out energy-intensive air conditioning, marked expansion of domestic demand ZeyiAppliances to the countryside, Energy subsidies, trade-in incentives for the stance and other countries. Next, we have to to several “key words” as a node, to analyze the situation in Guangdong, the spending power of home appliances.<BR> Key words of<BR> Home appliances to the countryside: farmers get affordable, enterprise business too<BR> February 1 this year, the official home appliances to the countryside policies nationwide promotion, which the province is also officially launched on February 10 appliances to the countryside to promote activities, products includeTVRefrigerators (including freezers), mobile phones, washing machines and other nine categories, eligible households to purchase 13% of such appliances can enjoy the financial subsidy. Planned activities throughout the 4-year home appliances to the countryside, the province plans to 4 products home appliances to the countryside each year 67.76 million yuan of subsidies, annual consumption of 521 million yuan driving community is expected to boost social spending 4 years to more than 20 billion.<BR> Market performance: preferential agricultural policy of rural consumption<BR> Obviously, home appliances to the countryside to support and benefit not only farmers, but also significantly expand the effectiveness of rural consumption. Industry analysts pointed out that lack of domestic demand is a big important reason for inadequate consumption of rural residents, only the effective start rural consumption demand, domestic demand can be a genuine and lasting to expand. The implementation of the “home appliances to the countryside” is an important measure to expand domestic demand, but also start rural consumption market a signal.<BR> Early pilot provinces and cities from the point of view, the financial resources for home appliances to the countryside to enlarge the purchasing power of nearly 7 times, pulling on the role of the rural consumer market is obvious, can effectively activate the rural purchasing power, acceleration of the rural household appliances the rapid escalation of consumption. Statistics show that 38.94 million rural population in Guangdong Province, which reached 9.74 million households, Guangdong Province, has a huge untapped rural market. At the same time, Guangdong Province in 2007 per capita consumption of rural residents was 4,490 yuan, per capita consumption of urban residents is only 1 / 4 of the rural consumer demand potential.<BR> The same time, household appliances to the countryside to the household electrical appliance enterprises have also injected a boost, not only to expand the domestic demand and consumption, but also for household appliances to help companies through theWinterOne important measure. Vice Minister of Commerce Fu Ziying that the Government put up real money to leveraging the rural market, while the majority of farmers can share the fruits of economic development, can play a relieve to some extentFinancialCrisis, support enterprise development.<BR> Household electrical appliance enterprises in Guangdong Province for the rural market has given high priority, in a secondary market slowdown, some products became saturated, the 34 market is becoming a household electrical appliance enterprises new room for growth. Moreover, household electrical appliance enterprises in Guangdong is also home appliances from the countryside activities of the national cake, while a larger share, in the international market’s sluggish formation of the rural market-oriented production systems, for more deep penetration rural market.<BR> Market outlook: the rural market potential yet to be excavated<BR> Overall level, bringing home appliances household electrical appliance enterprises in Guangdong Province to deal with international market changes, played a significant role. Among them, the U.S., and Geli,PescodAnd Guangdong, TCL and other mainstream business appliances are most successful business models of individual selection, which reflects the Guangdong home appliance home appliance enterprises in the area of the country to play the main role.<BR> As home appliances enterprises the most successful provinces in the countryside, the province has also established a successful enterprise specialized archives to focus its control, is now examined more than 40 businesses, products, and 90.6% pass rate, rural areas of quality home appliances in general better. In actual operation, the province is also making every effort to household appliances enterprises strive to winning the biggest market share.