Article by hi joiney
Recently, China Consumers Association Released “in 2009 Appliances to the countryside Product use and after-sales Service Status Report “states: farmers have purchased Home Appliances Countryside products Service Rate of 12.6%, that is, every 8 bringing home appliances products in a maintenance situation appeared far above the normal home appliance repairs. (Dec. 10, “Guangzhou Daily”) Now stand, the “distribution market” has not yet formed, but if you do not attach importance to the long run is hard to say. Home appliances to the countryside is a national response to the economic crisis, expanding domestic demand, stimulate consumption and to take an important step. Manufacturers to deliver products to the people at the door and home appliances to the countryside to buy 13% of products are eligible for subsidies is to accelerate rural consumption of the two “wheels.” However, if those “proactive home” products are always some seconds, stimulate consumption, “Wheel” will stop turning, the home appliances to the countryside activities will inevitably be affected. In particular, the rural areas of poor quality home appliances to small office home appliances that will reduce rural areas Sell Amount to obstruct the work of the whole process of home appliances to the countryside; to big to say, government subsidies to encourage farmers to buy “seconds” would create a bad influence in society, so that the public crisis of confidence in the government. Reason, defective appliances openly into the causes of farmers mainly in the regulatory aspects. On the one hand, quality supervision departments to ensure, not the source from the production quality of every piece of home appliances for the future flow of inferior products in the market, “paving the way”; on the other hand, the flow of the business sector in the process of home appliances can not do a good job Second off, eventually causing the problem to fish into the consumer’s home appliances. Then, the Government of the measures taken to combat counterfeit products, home appliances to the countryside is also party to the Pure Land then? First, the quality supervision departments to strengthen supervision of the manufacturer. Increase the intensity of supervision, periodic spot checks on products to rural areas, the implementation of “one vote veto” system, once the appliance quality problems found in rural areas, immediately cancel the eligibility of the enterprise appliances to the countryside, determined to block the source from the production of inferior products from entering market. Second, the business sector to increase the supervision of all sales outlets. On the registration record of all sales outlets, quality sign letters of responsibility, time to time on the network to detect the product quality, identify problems, timely resolution. Third, establish and improve the incentive mechanism. For six consecutive months and the quality problems of the enterprise network with appropriate incentives; inferior products in the company of the cancellation of the qualifications and in accordance with the relevant provisions of the countryside a fine; on quality problems in the network under the responsibility of quality books and business management regulations punishment, continue to trouble the network to be eliminated. Fourth, step up publicity Education, And increase their awareness of home appliances to prevent inferior. Through radio, TV, Paper media and networks, so that farmers learn to distinguish good and bad aspects of the quality of knowledge of home appliances. Learned that as consumer appliances to the countryside driving a marked effect, the State Council will formulate a new rural consumers can benefit more policies to further promote the work of home appliances to the countryside, the future will have more household electrical appliances into rural areas. Therefore, in this situation, but also to improve the quality of the management of home appliances to the countryside, not to let the rural poor into the distribution center for home appliances!