Article by hi joiney
< BR> This year, the rebound in economic environment The trend, industrial upgrading and expanding domestic demand is becoming a great first half of Guangdong pulling power consumption appliances. Among them, the capacity to upgrade to flat-panel TV industry upgrading and phasing out energy-intensive air conditioning, marked expansion of domestic demand Zeyi bringing home appliances, energy subsidies, trade-in incentives for the stance and other countries.<BR> This year, the economic environment in the trend of warming up, industrial upgrading and expanding domestic demand has become the first half of theGuangdongGreat pulling power consumption appliances. Among them, the capacity to upgrade to flat-panel TV industry upgrading and phasing out energy-intensive air conditioning, marked expansion of domestic demand ZeyiAppliances to the countryside, Energy subsidies, trade-in incentives for the stance and other countries. Next, we have to to several “key words” as a node, to analyze the situation in Guangdong, the spending power of home appliances.<BR> Key words of<BR> Home appliances to the countryside: farmers get affordable, enterprise business too<BR> February 1 this year, the official home appliances to the countryside policies nationwide promotion, which the province is also officially launched on February 10 appliances to the countryside to promote activities, products includeTVRefrigerators (including freezers), mobile phones, washing machines and other nine categories, eligible households to purchase 13% of such appliances can enjoy the financial subsidy. Planned activities throughout the 4-year home appliances to the countryside, the province plans to 4 products home appliances to the countryside each year 67.76 million yuan of subsidies, annual consumption of 521 million yuan driving community is expected to boost social spending 4 years to more than 20 billion.<BR> Market performance: preferential agricultural policy of rural consumption<BR> Obviously, home appliances to the countryside to support and benefit not only farmers, but also significantly expand the effectiveness of rural consumption. Industry analysts pointed out that lack of domestic demand is a big important reason for inadequate consumption of rural residents, only the effective start rural consumption demand, domestic demand can be a genuine and lasting to expand. The implementation of the “home appliances to the countryside” is an important measure to expand domestic demand, but also start rural consumption market a signal.<BR> Early pilot provinces and cities from the point of view, the financial resources for home appliances to the countryside to enlarge the purchasing power of nearly 7 times, pulling on the role of the rural consumer market is obvious, can effectively activate the rural purchasing power, acceleration of the rural household appliances the rapid escalation of consumption. Statistics show that 38.94 million rural population in Guangdong Province, which reached 9.74 million households, Guangdong Province, has a huge untapped rural market. At the same time, Guangdong Province in 2007 per capita consumption of rural residents was 4,490 yuan, per capita consumption of urban residents is only 1 / 4 of the rural consumer demand potential.<BR> The same time, household appliances to the countryside to the household electrical appliance enterprises have also injected a boost, not only to expand the domestic demand and consumption, but also for household appliances to help companies through theWinterOne important measure. Vice Minister of Commerce Fu Ziying that the Government put up real money to leveraging the rural market, while the majority of farmers can share the fruits of economic development, can play a relieve to some extentFinancialCrisis, support enterprise development.<BR> Household electrical appliance enterprises in Guangdong Province for the rural market has given high priority, in a secondary market slowdown, some products became saturated, the 34 market is becoming a household electrical appliance enterprises new room for growth. Moreover, household electrical appliance enterprises in Guangdong is also home appliances from the countryside activities of the national cake, while a larger share, in the international market’s sluggish formation of the rural market-oriented production systems, for more deep penetration rural market.<BR> Market outlook: the rural market potential yet to be excavated<BR> Overall level, bringing home appliances household electrical appliance enterprises in Guangdong Province to deal with international market changes, played a significant role. Among them, the U.S., and Geli,PescodAnd Guangdong, TCL and other mainstream business appliances are most successful business models of individual selection, which reflects the Guangdong home appliance home appliance enterprises in the area of the country to play the main role.<BR> As home appliances enterprises the most successful provinces in the countryside, the province has also established a successful enterprise specialized archives to focus its control, is now examined more than 40 businesses, products, and 90.6% pass rate, rural areas of quality home appliances in general better. In actual operation, the province is also making every effort to household appliances enterprises strive to winning the biggest market share.