Article by jekky

“Last year the first half of the value of the yuan to buy home appliances, and various stores to bargain, it can cut a thousand dollars difference, but now the difference between the stores is not more than 100 yuan.” Recently, the reporter learned that not only take bargaining less than a big discount, and even home appliances store to find the middle Management Officer, nor a low discount. Reporter that in recent years, with the household appliance market, competition, household electrical appliance enterprises becoming less and less profit, present, Chunlan, Xoceco Electronic And other household electrical appliance enterprises have issued a notice of 2006 annual results Pre-losing; to increase profits this year, manufacturers have begun to profit by underwriting insurance contracts together. Store personnel can not get lower middle fold You sell the city’s lowest, I was at a loss than you have to sell low. The end of 2005 to first half of 2006, the Fuzhou appliances fierce price war’s playing, home appliances stores to grab business selling at a loss, an original more than 22,000 yuan of 40-inch LCD TV In the first store Kandao more than 17,000 yuan, to cut a second store Shi You 500, as long as more than 16,500 yuan. But now, this “grand” is no longer reproduce. Fuzhou Ms. Lin told reporters that New Year period, she fancy a certain brand 40-inch LCD TV, price 14640 yuan, she ran a home appliance store in Pavilion Street 3, only Kandao a 14,150 yuan, but the difference between the various 100. “1300-odd TV I only win 10 dollars discount. “Yesterday (5), a home appliance store chain store head East a bit embarrassed to tell reporters last week, an open Hotels A friend asked him to buy a certain brand 29-inch flat screen TV, buy 10 sets, he and promoters to discuss the brand for a long time, but the promoters gave him only 10 yuan each offer. He said since the end of last year, store operations managers increasingly smaller price authority; selling price must be Input Computer Once below a certain price, the system will not see a single transaction can not be completed. Appliance market entry price recovery in “After the first few years, the expansion and adjustment of prices this year into the recovery in household appliances.” A major brand appliances, Fuzhou manager describes, from the manufacturers point of view, they feel that since late last year, home appliance store price war between has not in previous years, the tragic. Example, he said, in the past appliance stores are generally forcing them to sell merchandise, gift store Purchase Gifts as a preferential means of cost sharing by the stores and manufacturers, and now has no such request. Wu, general manager of Hisense Fuzhou branch, said the past few years competition has pulled out of department stores in Fuzhou, home appliances market, home appliance chain stores last year were between the integration; other suppliers have also experienced reshuffle All in all previous years in terms of competitive home appliance market is relatively slow, so now the appliance stores are beginning to standardize the price, guaranteed profits. Underwriting machine greatly increased the price can not be compared “Appliance stores and manufacturers this year between orders see more and more underwriting machine.” Appliance stores Street store a person in charge of underwriting model refers to the performance, appearance and other differences, the performance of the price than the advantage, and manufacturers will be provided to an appliance store sales model; and appliance stores will be the main push of these models. He said, the original underwriting models mainly limited to cell phones, but this year has been extended to Digital , Color TV, refrigerator, washing machine, Air conditioning And other large appliances. To him, higher underwriting profit machine, general machine manufacturers will only store about 10-15% of the rebate, while the machine is able to underwrite 20% to 30%. “In the future, the appliance stores are to focus on their main sales push models.” He said, in the future, the main push various store models are different, Consumption Prices will not be directly compared. Large In Small