Article by jekky

Recently, onHome AppliancesPrices is growing. Appliances for the domestic marketConsumptionThe prices of calls, the industry looks Xianchu several different trend. Media watch the fun, and again and again to publicize the prices of the “positive and negative” sides point of view. The highest voice of enterprises are selling brand products in supermarkets. Consumers do not want prices of household appliances, because they had bought from the home appliance chain stores of home appliances is not cheap. The main distribution channel for household appliances household appliances chain stores is fear, “prices” toStates United StatesRepresented by the home appliance chain have to “buy” model is not the first concocted a series of price increasesBusinessShow. But in this poor show business behind, how many people know the prices of home appliances business, “not raising their prices,” it is out of frustration. Coercion in the mall under the last resort is matched, as in the past holidays, home appliance chain stores or the reserve price machine shop, offers products, all supermarkets force enterprises to provide low-cost, supermarkets does not own Like none other. Exchange rate changesRaw materialsPrice increases in China’s household electrical appliance enterprises export challenges, rising manufacturing costs and not have price increases on several factors. However, prices of home appliances in China, there is an implicit trade were not important factors are that of appliance sales costs are high, resulting in sales of unprofitable enterprises, have prices, not prices of enterprises to the point can not survive. The reason why non-profit sale of home appliances business, one fundamental reason is that home appliance chain stores to the home appliance business, “predatory” squeezed due. Author believes that prices of home appliances business’s products, home appliance chain stores in the crime. The past few years, the rapid development of home appliance chain stores, store expansion in the number of amazing. With the increase in outlets, appliance supermarkets have actually changed and the normal business of Chinese household electrical appliance enterprisesCooperationRelationship has evolved into a real store with a strong force on the appliance press the fish business relationship.Need for strategic brand marketing agency, according to the fifth consecutive year onKitchenHypermarkets in the home appliance industry sales costs, with a kitchen and bathroom industry mainstream business in 2003 selling a single store in the big 200 single store sales calculation, a single shop paid to supermarkets costs (slotting allowance, deduction electricity sales, section head of various fees,ManagementFee), but below 20%. However, in 2007, the cost is as high as 45%, some as high as 60%. This rate of increase in costs, one appliance supermarkets charging the manufacturers increased year by year, such as kitchen and settlement business sales point deduction, the sales price in 2003 is 13% -15%, while in 2007, then up to 21% -23%. Despite the country’s “Big Shops” expressly provides appliance chain stores may not be charged under various pretexts, “slotting allowance”, home appliances chain stores in the contract also omitted the article, but a hidden rules emerge to be charged to the enterprise, “election fee”. According to a kitchen electric enterprise marketing manager said, even in this small city of Yangzhou in Jiangsu stores, household appliance chain stores also charged to the enterprise, “election fee” 80,000 yuan, not paying fees on selected bit position to the ground without refused admission. In addition, the household electrical appliance enterprises but also to the home appliance chain stores of all kinds of managers at all levels to pay the “commission”, ranging from 5,000 yuan to more than 2 to 3 million, which has been the industry’s indisputable fact. Although several household appliances chain stores have published the Report phone, but manufacturers report, from the home appliance chain stores do not have a positive announcement to deal with these “worms” in the. Higher expense ratio is another reason why rush home appliance chain stores up shop, which causes a serious decline in single sales. In 2003, for example, when a prefecture-level city, Suning, Gome appliance store sales in five the total number of the following, single-store sales after the company admitted a larger, lower costs, so manufacturers sales ratio is 30 % or less. But this years competition in home appliance chain stores shop, a provincial capital city appliance sales outlets in 40 to 50 more cities in the region is not under 20, resulting in many stores is ineffective marketing.